PRI and SEMA PAC recently attended Holley LS Fest East, the dynamic annual event that brings together automotive enthusiasts, industry leaders and cutting-edge vehicle builds at Beech Bend Park in Bowling Green, Kentucky. As one of the motorsports community's premier gatherings, LS Fest East provided the perfect backdrop for the PAC to connect with supporters, showcase industry innovation and strengthen advocacy efforts for the automotive aftermarket and motorsports industry. 

A key highlight of the weekend was the PAC's hospitality tent, which offered PRI and SEMA members a private space to relax and network while enjoying catered lunch and cold refreshments. The tent also served as a valuable opportunity for members to engage with the PRI and SEMA Government Affairs team to learn more about the critical work being done in Washington, D.C., to protect the industry's interests. 

However, it could be said that the real showstopper of the weekend was the Hammerhead, a '73 Pontiac Firebird that is as much a piece of automotive art as it is an engineering marvel. Built by the father-son duo and owners of Horizon Motorsports, Russell and Cavan Cameron, this Firebird is a unique blend of classic muscle car styling and advanced IndyCar technology. Beneath its sleek body lies an array of high-performance components, making Hammerhead simultaneously street-legal and track-ready. Both fans and industry insiders alike were able to have a close-up look at the build inside the PAC tent, which underscored the importance of preserving the ability to innovate and modify vehicles--a key issue the PAC continues to fight for in the legislative arena. 

Headed to the PRI Show this year and want to upgrade your experience with PAC membership? Contact Alicia Steger at semapac@sema.org. Want to support or get involved with the PRI and SEMA PAC? Visit semapac.com to learn more. Every contribution helps ensure that the motorsports industry remains vibrant and that enthusiasts and businesses alike continue to have the freedom to create, modify and innovate. 

Annual PAC Membership Levels 

• Winner's Circle ($1,500 per year): Access to show VIP areas for two individuals and two additional receptions throughout the year. 
• President's Club ($2,500 annually) – Access to show VIP areas for two and all receptions throughout the year. 
• Redline Club ($5,000 annually): Access to show VIP areas for three and all receptions throughout the year. 
• Redline Keyholder Club ($5,000 annually for three consecutive years): Access to show VIP areas for four to all receptions throughout the year. 

View a list of current SEMA and PRI PAC members here.